Core Insights - Hyundai Motor Company is set to launch 36 all-new or significantly enhanced vehicle models in North America from 2026 to 2030, including passenger cars, SUVs, trucks, and commercial vehicles [1][2][7] - The new models will feature a diverse range of powertrains, including internal combustion engines (ICE), hybrid electric vehicles (HEV), electric vehicles (EV), and extended-range electric vehicles (EREV) to cater to evolving customer demands [2][3] - Hyundai aims for over 80% of vehicles sold in the U.S. to be built domestically by 2030, increasing U.S. supply chain content from approximately 60% to 80% [4][7] Investment and Manufacturing Strategy - The new product strategy is part of Hyundai's broader commitment to North America, supported by a previously announced $26 billion investment in U.S. manufacturing, which includes a new steel mill in Louisiana and a robotics innovation hub [3][7] - The expanded North American product lineup and increased localization of parts are expected to enhance Hyundai's growth, flexibility, and alignment with customer priorities across the U.S., Canada, and Mexico [5][6] Sales Performance - Hyundai Motor North America sold over 1.19 million Hyundai and Genesis vehicles in 2025, marking an 8% increase compared to 2024 [6]