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Ford Cashes In on Sales of High-Margin SUVs
Bloomberg Television· 2026-07-28 20:53
Let's go back to forward here. I'm sure is up about 4.5%. Aaron Keating joins us right now executive analyst over at Cox Automotive.We've seen the numbers. We've seen that the vehicle sales in terms on a unit basis down about 10%. But of course, we see the revenue numbers and more importantly we see the margins.Aaron, this was a shift away from some of those low margin vehicles to those higher margin SUVs. Is this a one off or is this the long term story for Ford. I remain thanks for having me. Now this is ...