Loss aversion

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The failure you'll never know you needed | Maria Bechara | TEDxJesus&Mary School Youth
TEDx Talks· 2025-08-04 15:27
Raise your hand if you've ever worked insanely hard for something. Totally sure it was going to pay off. If your hand's still down, you're either lying or you don't care.Probably both. Well, we've all been there. Even if you don't like to admit it.So, let me take you back to the time I went all in. For months, I prepared relentlessly for Harvard Model United Nations. I prepared every resolution and I rehearsed every detail until it felt like second nature.So I put everything I had into those four intense da ...
The neuroscience of risk: Why your brain resists | Alicja Grochocka-Dorocińska | TEDxWUT
TEDx Talks· 2025-07-31 15:02
Behavioral Finance & Risk Management - Investment banking security specialists focus on reducing risk in systems, data, and protecting people from threats, but personal ambition requires embracing risk [2][3] - Nobel laureate Daniel Kahneman's work highlights loss aversion, where the pain of losing money is greater than the pleasure of gaining the same amount, deterring investment [3][4] - Experienced traders exhibit reduced activity in the amygdala (fear) and insula (discomfort), engaging the prefrontal cortex (rational thinking) to treat losses as data, not personal threats [5][6] - Overriding fear requires a clear purpose, activating the prefrontal cortex; the "10-10-10 rule" (how will I feel in 10 minutes, 10 months, 10 years?) helps put fear in perspective [9][10] - A strong "why" releases dopamine, rewarding effort, not just outcomes, crucial for mitigating risk in cybersecurity and life [10] Overcoming Fear & Embracing Opportunity - The "why not me" approach shifts perspective, confronting the risk of not growing, rather than succumbing to imposter syndrome [12][13] - Embracing discomfort and learning from "no" leads to adaptation and growth, enabling the development of comprehensive risk management frameworks [14] - The brain is wired to avoid risk, but not regret; great achievements require outthinking the amygdala [15] - When facing "no," individuals should thank their brain for protecting them, then question "But what if I'm wrong?" [15]