Core Insights - The Atkins survey reveals that couples often unconsciously adopt each other's wellness habits, with 55% of respondents joining their partner's health journey without a conscious decision [1][3] - Nearly half (47%) of couples pursuing wellness goals together view it as the "ultimate relationship hack," with 66% noting that shared healthy habits reduce relationship stress [2][3] Survey Findings - 55% of individuals on GLP-1 medications report that their partner unintentionally lost weight, while 61% of non-GLP-1 users adopted healthier eating habits from their partners [3] - 59% of couples indicate that their partner is a significant influence on their wellness journey, and 70% of partners begin exercising more when their significant other does [4] Product and Brand Positioning - Atkins offers a variety of high-protein, low-carb products designed to support couples in their wellness journeys, including snacks and meal options [4][10] - The company aims to lead the nutritious snacking movement with innovative products that cater to health-conscious consumers [9][10] Partnership and Promotion - Atkins has partnered with reality TV couple Sean and Catherine Lowe to emphasize the importance of shared wellness journeys [5][6] - The Lowes highlight how mutual support and Atkins' product offerings facilitate maintaining healthy habits together [6] Methodology - The survey was conducted in May 2025 among 1,032 cohabitating couples in the U.S., focusing on those engaged in wellness and weight loss efforts [7]