Core Insights - Brunswick Corporation showcased strong sales performance, increased outboard market share, and significant innovation at the 2026 Miami International Boat Show, introducing seven new products and winning 11 awards for excellence in various categories [1][4]. Product Launches - New products launched include the Boston Whaler 290 and 330 Outrage models featuring WhalerStep™ Hull Technology, and advanced multi-function displays from Simrad and B&G [6]. - Mercury Marine introduced a suite of advanced control technologies, including a new joystick and keyless start system, enhancing performance and user experience [6]. Industry Recognition - Brunswick received 11 awards at the show, including two Innovation Awards for Lowrance ActiveTarget 2XL and Mercury Boost, and three Consumer Satisfaction Index Awards for Boston Whaler, Crestliner, and Lund [6]. - The company’s brands were recognized for their excellence in innovation, customer service, and marketing, reinforcing their leadership in the marine industry [4][6]. Market Performance - Mercury Marine achieved a record 84% share of outboard engines at the show, a 15-percentage point increase from 2025, and maintained over 60% share across the entire event [6]. - Retail sales for premium brands like Sea Ray and Boston Whaler remained flat compared to a strong 2025, driven by anticipation for new product releases [6].

Core Points - Mercury Marine has entered into a new five-year exclusive supply agreement with Axopar Boats, reinforcing their long-standing partnership and commitment to enhancing the boating experience globally [1][3] - The collaboration emphasizes innovation and high performance, with Mercury's outboard engines being the exclusive power choice for Axopar's expanding fleet [3][2] - Axopar is set to showcase the Axopar 38 at the Dusseldorf Boat Show, powered by Mercury's twin 350hp V10 outboards, highlighting advancements in power and design [4] Company Overview - Mercury Marine is a leading manufacturer of recreational marine propulsion engines and is a division of Brunswick Corporation [5] - The company offers a wide range of products including outboard engines, sterndrive and inboard packages, propellers, inflatable boats, and marine parts distribution [5] - Mercury Marine is recognized for its reliability and customer support, aiming to empower boaters with user-friendly and dependable products [5]

Company Overview - Mercury Marine, a division of Brunswick Corporation, is the world's leading manufacturer of recreational marine propulsion engines [4] - The company provides a wide range of products including engines, boats, services, and parts for various marine applications [4] Event Highlights - At the Sydney International Boat Show, Mercury Marine accounted for 50% of all outboard engines on display, showcasing more than double the number of outboards compared to its nearest competitor [1] - The show has been split into two distinct events for the first time, with an indoor exhibition followed by a traditional on-water show in November [2] Market Position and Strategy - Mercury Marine's strong presence at the indoor show reinforces its position as a preferred power partner for boat builders and dealers, highlighting the brand's innovation, reliability, and performance [3] - The company's ability to adapt to evolving show formats and consumer preferences is reflected in its popularity and market momentum in the Southern Hemisphere's boating market [3]