FOND DU LAC, Wisc., Dec. 02, 2025 (GLOBE NEWSWIRE) -- Mercury Marine, a global leader in marine propulsion systems and a division of Brunswick Corporation (NYSE: BC), has agreed to a new five-year exclusive supply agreement with Axopar Boats, the award-winning innovative Finnish boat manufacturer. This agreement not only extends a highly successful collaboration that has flourished for more than a decade but also reaffirms both companies’ unwavering commitment to redefining the boating experience for enthus ...

Company Overview - Mercury Marine, a division of Brunswick Corporation, is the world's leading manufacturer of recreational marine propulsion engines [4] - The company provides a wide range of products including engines, boats, services, and parts for various marine applications [4] Event Highlights - At the Sydney International Boat Show, Mercury Marine accounted for 50% of all outboard engines on display, showcasing more than double the number of outboards compared to its nearest competitor [1] - The show has been split into two distinct events for the first time, with an indoor exhibition followed by a traditional on-water show in November [2] Market Position and Strategy - Mercury Marine's strong presence at the indoor show reinforces its position as a preferred power partner for boat builders and dealers, highlighting the brand's innovation, reliability, and performance [3] - The company's ability to adapt to evolving show formats and consumer preferences is reflected in its popularity and market momentum in the Southern Hemisphere's boating market [3]