Company Overview & Growth - Vilko, founded in 1991 in Van, has grown into a brand providing industrial cleaning services across 81 provinces in Turkey with 14,000 locations and 6,000 employees [2] - The company transitioned from providing home cleaning services to serving public institutions, and later moved its headquarters to Istanbul in 2005 to capitalize on the city's potential [3] - In 2012, Vilko was established with the aim of providing professional services to the private sector, securing its first contract with Mercedes-Benz [10] Strategic Initiatives & Innovation - To compete with global players, Vilko formed a strategic partnership with a German company specializing in industrial cleaning and hygiene engineering, operating in 60 countries [11] - Vilko pioneered the concept of hygiene engineers in Turkey, initiating efforts to establish a Hygiene Technical University [13] - The company introduced waterless cleaning to Turkey and launched a hygiene project in schools with the slogan "Hygiene Before Alphabet" [14] Overcoming Challenges & Business Model - Vilko diversified its client base to include the private sector, which helped the company survive the government's decision to terminate contracts with cleaning companies in the public sector in 2018, which led to the closure of 20,000 cleaning companies [15] Social Responsibility & Community Engagement - The speaker and friends established a friendship group focused on ideas, initiatives, and investments to benefit the Eastern Anatolia region, which faces high unemployment rates [18][17] - The friendship group includes a quota for female business owners, emphasizing the belief that women contribute to higher quality service [19] - The speaker joined TÜSİAD (Turkish Industry and Business Association) in 2018 to contribute to Turkey's economy, business world, and employment [22] - The speaker advocated for TÜSİAD to engage more with eastern cities like Van, leading to the organization's first business meeting in Van in 2019 [25][26][27] - The friendship group established a textile factory in Van to contribute to the city's employment and export, creating approximately 300 jobs [28][29] Leadership & Vision - The speaker served as the president of Vanspor, becoming the youngest president in Turkey's professional leagues [31] - During his tenure, Vanspor focused on success and collaborated with universities to provide fan education seminars [32][33]