Core Viewpoint - Starbucks is facing challenges despite its market dominance, with shares down 4% in 2025 and trading 31% below their peak [1] Group 1: Turnaround Efforts - Under CEO Brian Niccol, Starbucks has initiated a turnaround plan called "Back to Starbucks," focusing on enhancing the in-store experience through labor and technology investments, menu simplification, and restoring the coffee shop's community atmosphere [4] - For fiscal Q4 2025, Starbucks reported a same-store sales growth of 1%, ending a six-quarter decline in comparable sales, indicating a potential turning point [5] - Improving foot traffic will be crucial for Starbucks' success in 2026, which could positively influence investor sentiment [6] Group 2: Brand Strength - The Starbucks brand is a critical component of its economic moat, although recent sales struggles have raised questions about its strength [7] - The company has 34 million active members in its U.S. rewards program, providing a valuable channel for product and marketing initiatives, with digital capabilities enhancing customer engagement [8] Group 3: Expansion in China - China represents a significant growth opportunity for Starbucks, with plans to expand from approximately 8,000 stores to 20,000 stores in the future [10][12] - In November, Starbucks announced a joint venture by selling a 60% stake in its Chinese operations to a private equity firm, aiming to enhance customer experience and innovation [11]