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Diamond crash 2025: market slump met tech pressure
MINING.COM· 2025-12-29 11:50
Core Insights - The global diamond industry is facing significant challenges due to weak demand, competition from lab-grown diamonds, and geopolitical tensions [1] Company Performance - De Beers, the largest diamond miner, reported a substantial revenue decline, accumulated approximately $2 billion in unsold natural diamonds, and announced plans to reduce its workforce by over 1,000 jobs [2] - Alrosa, a major Russian diamond producer, experienced a nearly 80% drop in profits and suspended operations at key sites, although it managed to end the year in a better position than anticipated [3] Market Dynamics - Lab-grown diamonds, which are chemically and visually identical to mined diamonds, are increasingly influencing consumer behavior and driving down prices for natural diamonds [4] - The rise of synthetic stones has prompted De Beers to shift its strategy, abandoning its Lightbox lab-grown jewelry brand to focus on marketing mined diamonds [5] Regional Impact - Botswana, the leading natural diamond exporter in Africa, has been severely affected, with significant sales declines leading to production cuts and rising unemployment [6] Consumer Trends - Analysts attribute the market disruptions to changing consumer preferences, an oversupply of lab-grown diamonds, and a slowdown in the luxury market in China [7] - Despite recent softening in lab-grown diamond prices, industry leaders believe that rebuilding confidence in natural diamonds will require ongoing branding efforts and strategic collaboration [7]