Core Insights - The company is undergoing a transformation aimed at improving efficiency, accountability, and collaboration through organizational restructuring, including workforce reductions and leadership realignments [1][2][10] - The marketing strategy focuses on enhancing profitability and efficiency while stabilizing the business for future growth, moving from a brand-based to a function-based operating structure [2][5][7] Financial Performance - In the second quarter, consolidated revenue decreased by 9.5%, with a 22.7% decline in the Consumer Floral and Gift segment and a 3.8% decline in the BloomNet segment, primarily due to a strategic shift towards more efficient marketing spending [11][12] - Adjusted EBITDA for the second quarter was $98.1 million, down from $116.3 million in the prior year, reflecting the impact of lower revenue and increased costs [13] Cost Management - The company has achieved approximately $15 million in annualized run rate cost savings for fiscal 2026, with expectations to reach around $50 million in total cost savings across fiscal 2026 and 2027 [11][10] - Ongoing cost reduction initiatives, including organizational simplification and tighter expense management, are beginning to benefit the business, although full benefits are not yet reflected in the P&L [10][12] Marketing and Sales Strategy - The updated marketing approach is improving the ad-to-sales ratio and enhancing product discoverability, which is expected to drive better conversion rates across online experiences [7][30] - The company is discontinuing unprofitable initiatives, such as temporary pop-up stores, and is focusing on a more disciplined retail approach to optimize capital deployment [5][41] Future Outlook - For fiscal 2026, the company expects revenue to decline in the low double-digit range, influenced by ongoing marketing adjustments and changes in search engine result pages [14][15] - The company anticipates that adjusted EBITDA will decline slightly compared to the prior year, but on a normalized basis, it is expected to increase slightly year over year, excluding certain anticipated costs [15]