Digital Marketing Reach & Impact - Digital marketing is projected to reach 68% of the world's population, equating to 56 billion people by 2025 [2] - Personalized recommendations account for 35% of Amazon's sales, highlighting the effectiveness of targeted marketing [3] - Digital marketing enables students to launch brands and bakeries to increase sales through creative content, like Instagram reels, without needing traditional advertising [5] - Increased startups due to digital marketing can boost economic growth, attract multinational corporations (MNCs), and increase employment [6] Strategies for Businesses & Entrepreneurs - Focus on solving a problem and capturing audience attention within the first 3 seconds to save on marketing costs [7] - Emphasize honesty and transparency in marketing, clearly labeling ads and sponsored content [7] - Prioritize repetitive purchases and customer relationships over chasing views [8][9] Tips for Consumers - Before buying, assess whether the item is a need or a want [9] - If it's a need, explore available resources and compare at least two alternatives to avoid scams [10] - If it's a want, save up before purchasing to avoid overspending and reducing financial backup [10] Startups & Digital Marketing - Digital marketing reduces costs and provides startups with opportunities for growth and market positioning [11] - Innovative startups can increase their market share and make a significant societal impact through digital marketing [12]