I am welcomed by Portia Archer, the leader of the WTA CEO, and she's joining me from Saudi Arabia right now that you can't tell from the background. Hi, Portia. Hi Alex.How are you good. I was looking at the results of the WTA finals, which are in Reid. And it struck me that it was sort of been either one three set match after another or just a different compilation of winners during the round robin portion of the finals.And you know, it reminded me again that the women's tour right now is in such a markedl ...

more. All right, if that doesn't get you fired up, I don't know what the problem is. The NBA is back and for the first time in more than 20 years, it is back on NBC.A new season tipping off tonight on the network in Peacock. Couple of great games, by the way. CNBC sports reporter Alex Sherman is here with more on how the league's playbook is changing.I mean, the players are different. Obviously, I'm ready for Michael Magic and Larry to run out after hearing that music. >> Yeah, right.The the one thing that ...

Welcome back. The recent sale of the LA Lakers for a record $10 billion valuation only underscores the still strong demand for sports assets. My next guest just launched their own fund to invest in what they see as undervalued areas of sports.Rashan Williams is Harbinger Sports Partners founder and CIO. Steve Cannon is Harbinger Sports co-founder and CEO. Steve also the former vice chairman and CEO of AM Sports and Entertainment.It's great to have you guys. Rashan, it's funny. Um, when you guys say you're l ...