Member Engagement
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Costco's Traffic Growth Signals Strong Member Engagement Trends
ZACKS· 2025-12-30 15:41
Core Insights - Costco Wholesale Corporation (COST) shows strong member engagement with a 3.1% increase in global comparable traffic and a 3.2% rise in average transaction value in Q1 fiscal 2026, indicating the effectiveness of its value proposition [1][8] Member Engagement - The implementation of scanning memberships and pre-scanning of baskets has enhanced the member experience, improving checkout productivity by up to 20% in some locations [2] - Digital enhancements have led to a 24% increase in e-commerce site traffic and over 40% growth in app traffic, with digitally enabled comparable sales rising by 20.5% [3] Membership Growth - Paid memberships grew by 5.2% to 81.4 million, while executive memberships increased by 9.1% to 39.7 million, despite a slight 10-basis-point dip in the worldwide renewal rate to 89.7% [4] Industry Comparisons - Walmart reported a 4.5% growth in comparable sales, with transaction growth of 1.8% and an average ticket increase of 2.7% [5] - BJ's Wholesale Club achieved its 15th consecutive quarter of traffic growth, with digitally enabled comparable sales growing by 30% year over year [6] Stock Performance and Valuation - Costco's stock has declined by 5.3% over the past year, contrasting with the industry's growth of 6.4% [7] - The forward 12-month price-to-earnings ratio for Costco stands at 41.95, higher than the industry average of 29.91 [9] Financial Estimates - The Zacks Consensus Estimate for Costco's current financial-year sales implies a year-over-year growth of 7.5%, while earnings per share are expected to grow by 11.7% [10] - Current quarter sales are estimated at $68.75 billion, with a year-over-year growth estimate of 7.88% [13]
Nearly half of Costco's new members are under 40 as retailer bucks industry traffic decline
Fox Business· 2025-10-07 11:20
Core Insights - Costco is experiencing a significant increase in younger members, with nearly half of new sign-ups under the age of 40 during the three-month period ending August 31 [1][5] - The company reported a 92.3% renewal rate across North America, slightly down from the previous quarter due to an increase in online memberships, which tend to have lower immediate renewal rates [2] - Costco ended the fiscal year with 81 million total paid members, a 6.3% increase year-over-year, and 145.2 million cardholders, up 6.1% from the previous year [5] Membership Trends - The influx of younger shoppers is attributed to the ease of online sign-up processes, appealing to those who prefer digital options [3] - The company believes that engaging the younger generation of members presents opportunities for broader member engagement compared to pre-COVID times [5] Traffic and Sales Performance - Big box retailers, including Costco, are seeing increased traffic due to a strong focus on value and innovation [7] - Since Q2 2021, Costco has experienced year-over-year growth in store visits, indicating effective traffic generation to existing stores and new warehouses [8] - Costco's exclusive hours for executive members have been well-received, contributing to a 1% sales boost [10] Industry Context - Despite Costco's growth, the broader retail and dining traffic has declined for three consecutive months, indicating a potential consumer slowdown [12] - The report highlights a disparity in spending habits, with higher earners continuing to spend while middle- and lower-income consumers are cutting back, raising concerns about reliance on high-income shoppers for economic stability [12]