Financial Performance - iQiyi's Q3 2025 revenue is estimated at Rmb 6.65 billion, reflecting an 8% year-over-year decline and flat quarter-over-quarter performance[2] - Membership revenue for Q3 2025 is projected at Rmb 4.26 billion, down 2% year-over-year[2] - Total revenue for FY 2025 is expected to be Rmb 27.14 billion, a decrease of 7% compared to FY 2024[1] Profitability Metrics - Net profit for FY 2025 is forecasted to drop to Rmb 173 million, an 89% decline from FY 2024[1] - Gross profit margin (GPM) is expected to decrease to 20.7% in FY 2025, down from 24.9% in FY 2024[1] - Non-GAAP operating profit for Q3 2025 is estimated at a loss of Rmb 25 million, with an operating profit margin (OPM) of -0.4%[4] Market Position and Strategy - iQiyi achieved a 40% viewing share in the Q3 drama market, significantly higher than Tencent and Youku, which both held 21%[2] - The company plans to release multiple new dramas in Q4 2025, aiming to enhance content offerings and attract more subscribers[12] Valuation and Recommendations - The target price for iQiyi is maintained at US$2.00, with a NEUTRAL rating reflecting the current market conditions[1] - The market capitalization stands at US$2.12 billion, with a current share price of US$2.20[1] Risks - Potential risks include macroeconomic deterioration and underperformance in content releases, which could impact revenue and profitability[5]