Some of the biggest names in tech, including Elon Musk and Tim Cook, are warning about a global chip chip crisis in the making. They say a shortage of memory chips is beginning to hammer profits, derail corporate plans and inflate price tags on everything from laptops to cars. And the crunch is only about to get worse.With us now is Neil Kaplan. Bloomberg senior strategist. Neal, thanks so much for joining us.How is the huge increase in memory demand actually showing up in corporate outlook but also company ...