Globalization & Market Trends - The World Bank reported that global commerce represented 45% of the world's GDP in 2024 [5] - Companies with a global culture grow 38% more than companies that sell locally, according to the Quinx Globalization Index [5] - BBVA Spark established that over 50% of Latin American startups implement internationalization strategies in their early stages [7] - Santander moved from 18th to 11th among the most exporting departments in the country [14] Strategies for Global Expansion - Conduct market research at an international level to identify market size, growth potential, competition, cultural differences, and real demand [15][16] - Incorporate a culture of innovation to adapt to changing customer needs and remain competitive [16][17] - Secure a global supply chain by establishing relationships with international suppliers and distributors to ensure efficient processes and competitive costs [17] - Participate in international fairs, events, and trade shows to explore the world, acquire new customers, build strategic alliances, and establish a global brand [18] - Invest in technology, including Artificial Intelligence (AI), to make better real-time decisions, automate processes, improve customer satisfaction, personalize experiences, and anticipate market trends [19][20] Key Enablers for Global Success - Become global citizens by learning languages and embracing cultural differences [9][10][11]