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Micro - drama industrialization
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章子怡、于正、杨天真、张萌集体出手,传统影视人“收编”微短剧演员?
3 6 Ke· 2025-06-17 10:30
Group 1 - The trend of micro-drama actors signing with traditional film and television companies is increasing, indicating a shift in the industry dynamics [1][4] - Major micro-drama actors have signed with well-known production companies, showcasing the growing recognition and demand for talent in this sector [1][3] - The signing of micro-drama actors by traditional companies suggests a strategic move to diversify content offerings and tap into the popularity of micro-dramas [4][10] Group 2 - Micro-drama actors are categorized into four types based on their signing situations: those with vertical production companies, traditional film companies, MCN companies, and self-established studios [3][5] - The signing of new actors is seen as a long-term investment strategy by companies, as it allows them to cultivate talent at a lower cost compared to established stars [8] - The micro-drama industry is evolving towards a more industrialized production model, where actors are viewed as essential production resources [8][9] Group 3 - The workload for micro-drama actors is significantly higher than that of traditional actors, with top actors shooting over 12 hours daily and taking on 30-50 projects annually [9] - By signing with agencies or forming their own studios, actors can focus on their craft while outsourcing non-core tasks, enhancing their overall performance [9][10] - The collaboration between actors and companies is not merely transactional; it involves deep integration in content production, traffic operation, and commercial development [10]