Collaboration to cost-efficiently advance Mikra’s Mind-First Movement and customer acquisition strategy through direct contact with athletes seeking to elevate mental clarity, focus on enduranceTORONTO, July 31, 2025 (GLOBE NEWSWIRE) -- Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSX.V: LFST; OTCQB: LFSWF; FRANKFURT: M5B0) announced a strategic partnership signed May 26, 2025 between its wholly owned subsidiary Mikra Cellular Sciences and two leading fitness platforms: the globally recognized ASICS ...

Core Insights - Lifeist Wellness Inc. has launched three new Mikra performance-focused daily essentials aimed at enhancing cognitive performance and mental resilience [1][2] - The new products include Magnesium Bis-Glycinate, Coenzymated B Complex, and Omega-3 with EPA & DHA, all manufactured in partnership with Designs for Health [1][5] - The introduction of these products aligns with Mikra's Mind-First Movement, which emphasizes mental performance as a foundation for overall high performance [2][6] Product Details - Magnesium Bis-Glycinate is designed to ease physical tension and support recovery by calming the nervous system, which is crucial for cognitive performance [5] - Coenzymated B Complex provides active forms of B vitamins that help in energy production and stress regulation, contributing to cognitive stamina and mood balance [5] - Omega-3 with EPA & DHA nourishes brain cell membranes and supports mood regulation, playing a vital role in cognitive clarity and emotional steadiness [5] Strategic Partnerships - Lifeist has partnered with Designs for Health, a company known for its high-quality nutritional supplements and commitment to research-driven formulations [4][2] - This collaboration aims to integrate clinical precision with real-world performance, enhancing the quality and effectiveness of Mikra's product offerings [2][4] Brand Philosophy - Mikra operates under the philosophy that the mind leads and the body follows, focusing on the connection between mental and physical performance [5][6] - The brand aims to set a new standard for total human performance by prioritizing cognitive and emotional resilience through targeted formulations [6]

Mikra partners with leading nutritional supplement brand Designs for Health to introduce new product formulations TORONTO, July 21, 2025 (GLOBE NEWSWIRE) -- Lifeist Wellness Inc. ("Lifeist" or the "Company") (TSX.V: LFST; OTCQB: LFSWF; FRANKFURT: M5B0), a health-tech wellness company curating and building innovation at the forefront of consumer health, announces the availability of three new Mikra performance-focused daily essentials on wearemikra.com. The new products — Magnesium Bis-Glycinate, Coenzymated ...