Core Insights - Lifeist Wellness Inc. announced a strategic partnership between its subsidiary Mikra Cellular Sciences and ASICS Runkeeper and Race Roster to enhance customer acquisition and promote Mikra's Mind-First Movement focused on mental clarity and endurance [1][2][3] Company Overview - Lifeist Wellness Inc. is positioned at the forefront of the post-pandemic wellness revolution, acquiring and building wellness brands to enhance global well-being, with Mikra Cellular Sciences as its key asset [7] Partnership Details - The collaboration with ASICS Runkeeper and Race Roster aims to engage athletes seeking mental clarity and performance enhancement through targeted marketing strategies [1][3] - Mikra launched fitness Challenges within the Runkeeper app, integrating product education and personalized performance insights to reach dedicated runners [2] Performance Metrics - The initial event from this partnership generated 39,000 new users and over 7,500 entries, indicating a cost-effective approach to customer conversion [4] Market Positioning - This partnership positions Mikra at the intersection of fitness technology and performance nutrition, tapping into two rapidly expanding market segments [4]

Core Insights - Lifeist Wellness Inc. has launched three new Mikra performance-focused daily essentials aimed at enhancing cognitive performance and mental resilience [1][2] - The new products include Magnesium Bis-Glycinate, Coenzymated B Complex, and Omega-3 with EPA & DHA, all manufactured in partnership with Designs for Health [1][5] - The introduction of these products aligns with Mikra's Mind-First Movement, which emphasizes mental performance as a foundation for overall high performance [2][6] Product Details - Magnesium Bis-Glycinate is designed to ease physical tension and support recovery by calming the nervous system, which is crucial for cognitive performance [5] - Coenzymated B Complex provides active forms of B vitamins that help in energy production and stress regulation, contributing to cognitive stamina and mood balance [5] - Omega-3 with EPA & DHA nourishes brain cell membranes and supports mood regulation, playing a vital role in cognitive clarity and emotional steadiness [5] Strategic Partnerships - Lifeist has partnered with Designs for Health, a company known for its high-quality nutritional supplements and commitment to research-driven formulations [4][2] - This collaboration aims to integrate clinical precision with real-world performance, enhancing the quality and effectiveness of Mikra's product offerings [2][4] Brand Philosophy - Mikra operates under the philosophy that the mind leads and the body follows, focusing on the connection between mental and physical performance [5][6] - The brand aims to set a new standard for total human performance by prioritizing cognitive and emotional resilience through targeted formulations [6]

Core Insights - Lifeist Wellness Inc. has launched three new Mikra products aimed at enhancing cognitive performance and mental resilience, reflecting the company's commitment to the Mind-First Movement [1][2] - The new products include Magnesium Bis-Glycinate, Coenzymated B Complex, and Omega-3 with EPA & DHA, all developed in partnership with Designs for Health, a reputable nutritional supplement brand [1][4] Product Details - Magnesium Bis-Glycinate is designed to ease physical tension and support recovery by calming the nervous system, which is essential for cognitive performance [5] - Coenzymated B Complex provides active forms of B vitamins to enhance energy production, stress regulation, and nervous system resilience, crucial for cognitive stamina and mood balance [5] - Omega-3 with EPA & DHA offers essential fatty acids that support brain health, mood regulation, and cognitive clarity by reducing neuroinflammation [5] Strategic Partnerships - The collaboration with Designs for Health leverages their expertise in formulation and quality standards to deliver research-based cognitive support in everyday products [2][4] - This partnership aims to integrate clinical precision with practical performance, emphasizing the importance of mental performance in overall high performance [2][3] Company Overview - Lifeist Wellness Inc. is focused on health-tech innovations that promote mental and physical optimization through its brand Mikra [7] - Mikra is positioned as a performance-focused supplement brand that emphasizes the connection between mental and physical performance [5][6]