Core Viewpoint - The penetration rate of Mini LED TVs in the domestic market has significantly increased, reaching 28.3% in the first half of 2025, with expectations to rise to 35.6% by the end of the year, driven by the "old-for-new" policy and seasonal demand [2][4]. Market Performance - In the first half of 2025, the domestic Mini LED TV market saw a penetration rate of 28.3%, with sales increasing by 3.2 times year-on-year. The monthly penetration rate has consistently exceeded 20% since September of the previous year [4]. - The stabilization of LCD TV panel prices and continuous innovation in Mini LED backlight technology have contributed to lower overall costs and prices, facilitating broader market adoption [4]. Brand Landscape - The Mini LED TV market is highly concentrated, with Hisense, TCL, Skyworth, and Xiaomi accounting for 93.1% of total sales in the first half of the year [5]. - Hisense leads the market with popular models like E5N and E5N Pro+, launching 19 new series models across various price segments, focusing on mid to high-end markets [5][6]. - TCL and its sub-brand, Thunderbird, released 26 new models, increasing the number of mid-range products while maintaining a strong presence in the high-end segment [5]. - Skyworth and its sub-brand, Cool Open, launched 16 new Mini LED TV models, surpassing the total number released in the previous year, with a strategy focused on high cost-performance across various market segments [6]. - In contrast, international brands like Samsung and Sony have limited new product offerings, capturing only 2.6% of the market share [6]. Product Trends - A total of 212 new Mini LED TV models were launched in the first half of 2025, marking a 94.5% year-on-year increase. The proportion of models in the 500-1,000 segment decreased, while other segments saw growth [7]. - The fastest growth was observed in the 300-500 segment, with average launch prices dropping by over 30%. Mid-range models in the 2,000-3,000 segment also saw an 18.2% price decline [7]. Future Outlook - The rapid increase in Mini LED TV penetration is attributed to advancements in upstream supply chain cost control, production scale, and technology improvements in light control and color performance [8]. - Future development will focus on enhancing user experience through refined light control and image quality algorithms, alongside innovative and personalized product definitions to better integrate into diverse living scenarios [8].

【LEDinside】 近期，京东方、创维在Mini LED背光电视有新品发布。京东方推出110英寸超高色 域MLED（Mini LED）背光巨幕电视解决方案；华为Vision智慧屏5SE预售，首次搭载Mini LED背 光技术；创维推出A4系列Mini LED电视，具有百级分区、4K分辨率。 京东方推出超高色域MLED背光巨幕电视解决方案 近日，京东方推出110英寸超高色域MLED（Mini LED）背光巨幕电视解决方案，采用基于ADS Pro技术的高端LCD显示面板并与QD量子点背光技术融合，实现DCI-P3 125% 超高色域。 图片来源：京东方 方案通过AM主动式驱动系统，并采用10080颗Mini LED打造5000背光分区的控光体系，实现了 5000nits峰值亮度和800万:1超高对比度，ACR（环境光对比度）超过800+。 据悉，为实现低功耗，研发团队还开发了一系列背光材料，包括MLED灯珠、QD膜以及用于导光 的CPP膜（Core on Prism on Prism，即反射式偏光增亮膜+棱镜层+棱镜层三层结构），实现整机 一级能效比达到10cd/W的水平。 创维推出A4系列Mini LED电 ...