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2025 年中国手机:激活量 vs 出货量
程序员的那些事· 2026-01-22 05:15
Core Viewpoint - The article discusses the shipment data released by IDC, highlighting the performance of various smartphone manufacturers in terms of shipment volume and market share for 2024 and 2025, along with year-on-year growth rates [2][3]. Group 1: Shipment Data Overview - Huawei is projected to ship 46.7 million units in 2025, holding a market share of 16.4%, down from 47.6 million units and 16.6% market share in 2024, reflecting a year-on-year decline of 1.9% [3]. - Apple is expected to ship 46.2 million units in 2025, with a market share of 16.2%, an increase from 44.4 million units and 15.5% market share in 2024, showing a growth of 4.0% [3]. - Vivo's shipment is forecasted at 46.1 million units in 2025, maintaining a market share of 16.2%, down from 49.3 million units and 17.2% market share in 2024, indicating a decline of 6.6% [3]. - Xiaomi is anticipated to ship 43.8 million units in 2025, with a market share of 15.4%, up from 42.0 million units and 14.7% market share in 2024, reflecting a growth of 4.3% [3]. - OPPO is projected to ship 43.4 million units in 2025, holding a market share of 15.2%, slightly increasing from 42.5 million units and 14.8% market share in 2024, with a growth of 2.1% [3]. - The total shipment for all manufacturers is expected to be 284.6 million units in 2025, a slight decrease from 286.2 million units in 2024, resulting in a year-on-year decline of 0.6% [3].