Mobile and Casual Gaming Disruption
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In Xbox Reshuffling, Phil Spencer Exiting Microsoft After 38-Year Run; Asha Sharma Promoted To CEO
Deadline· 2026-02-20 23:54
Management Transition - Phil Spencer, who has led Microsoft's Xbox unit since 2014, is retiring after 38 years with the company [1][7] - Asha Sharma will take over as EVP and CEO, with Matt Booty becoming EVP and Chief Content Officer [1] - Xbox President Sarah Bond has resigned as part of the management changes [1] Industry Challenges - The video game sector is facing turbulence as mobile and casual gaming disrupt traditional business models [2] - Major publishers, including Ubisoft, are undergoing strategic overhauls amid delays and challenges in game development [2] Financial Performance - Microsoft's gaming revenue declined by 10% in Q4 compared to the same period in 2024, contrasting with a 16% increase in total revenue [5] - The company plans to take an unspecified impairment charge related to gaming [5] Strategic Initiatives - Microsoft has made significant investments in gaming, including the $69 billion acquisition of Activision Blizzard in 2023 [4] - The latest Xbox consoles have not performed as well as competitors like Sony's PlayStation and Nintendo's Switch [4] Leadership Experience - Asha Sharma has a background as Chief Operating Officer at Instacart and VP at Meta, bringing valuable experience to lead Microsoft's gaming business [6] - Microsoft CEO Satya Nadella emphasized the importance of Sharma's experience in aligning business models to long-term value [6]