Core Insights - Topgolf has broken ground on a new three-level venue in Parsippany, New Jersey, expected to open in summer 2026, marking its third location in the state [1][5] - The new venue will feature 102 outdoor climate-controlled hitting bays, equipped with Toptracer technology, and will employ approximately 350-400 staff members [5] Company Overview - Topgolf is a brand under Topgolf Callaway Brands Corp. (NYSE: MODG), known for its tech-driven modern golf experiences and a variety of entertainment options [4][5] - The company operates over 100 venues globally, offering a mix of golf, dining, and entertainment in a relaxed environment [4][5] Venue Features - The Parsippany location will include a full-service restaurant and bar, over 140 HDTVs, fire pits, and year-round family-friendly programming [5] - A private event space and rooftop terrace will be available for various gatherings, enhancing the venue's appeal for social events [5] Community Impact - Local officials express enthusiasm for Topgolf's arrival, highlighting its potential to boost the local economy and create jobs [5] - The venue is expected to enhance Parsippany's entertainment offerings and contribute to community growth [5]

Core Insights - Topgolf aims to provide affordable and enjoyable golfing experiences for all players, enhancing accessibility during uncertain economic times [1] - The company is implementing various promotional offers to attract customers, including discounted game play and affordable food and beverage options [1][2] Promotions and Offers - **Half-Off Golf**: 50% discount on golf from Monday to Thursday during summer, starting June 9, applicable at all U.S. venues except Myrtle Beach [2] - **Sunday Funday**: Family-friendly game play priced between $30-$40 per hour, with special food offerings like the Funday Faves Platter [3] - **Topgolf Nights**: Game play available for $30-$40 per hour from 10 p.m. to close on Fridays and Saturdays [4] - **Summer Fun Pass**: An all-access pass for $250 allowing unlimited game play for the passholder and five friends, with additional discounts on food and beverages [5] Menu and Experience Enhancements - Introduction of summer-themed menu items, including frozen cocktails and novelty cold treats, with market-dependent pricing for beers and margaritas [6] - A new in-venue experience inspired by Marvel Studios' "The Fantastic Four," available from June 30 to September 15, offering a free treat for groups [7] Advertising and Brand Positioning - Launch of the "You're Better Off at Topgolf" advertising campaign on June 9, emphasizing the balance of value and premium experiences [8][9] - Topgolf positions itself as a leader in modern golf entertainment, leveraging technology and a diverse range of offerings to attract a wide audience [11][12]

Core Viewpoint - Topgolf Callaway Brands Corp. plans to release its first quarter 2025 financial results on May 12, 2025, after market close, followed by a conference call to discuss the results and business outlook [1]. Company Overview - Topgolf Callaway Brands Corp. (NYSE: MODG) is a tech-enabled Modern Golf and active lifestyle company, offering golf equipment, apparel, and entertainment through a portfolio of global brands including Topgolf, Callaway Golf, and others [3]. - The concept of "Modern Golf" encompasses both on-course and off-course golf experiences, creating a dynamic and inclusive ecosystem [3]. Investor Relations - A live webcast and presentation of the financial results will be available on the Company's Investor Relations website [1]. - A replay of the conference call will be accessible online approximately two hours after the event concludes [2]. Contact Information - Investor contact for Topgolf Callaway Brands is Katina Metzidakis, available via email [4].