Core Insights - ING is focusing on a unique approach in private banking that integrates digital innovation with personal guidance, emphasizing a unified philosophy across all clients [1][2] - The bank defines private banking for clients with assets above €250,000 or €500,000, but its investment platform is accessible to all clients, promoting simplicity in investing [1] - ING critiques the investment industry for unnecessary complexity, suggesting that many financial products cater more to institutional demand than to client needs [1] Client Engagement - With 5 million investing clients and €270 billion in invested assets, ING has a significant scale, earning €887 million in fees in the first nine months of 2025 [2] - The bank recognizes the emotional aspect of investing, aiming to support clients in their life decisions through various channels, including digital and in-person interactions [2] Private Banking Strategy - ING's private banking strategy aims to bridge traditional high-cost services with fully digital platforms, coining the term "modern wealth" to reflect its efficient problem-solving approach [3] - The bank offers tailored solutions for entrepreneurs, utilizing a range of services including banking, subscriptions, lending, mortgages, and investments [4] Digital Tools and Innovations - Digital tools play a crucial role in ING's strategy, with initiatives like the "Roundup and Invest" program that allows clients to invest spare change automatically [4] - Tools such as X-Ray provide clients with insights into their investments, including geographical and sector exposure, managing approximately €60 billion of ING's total €270 billion investment assets through the private banking segment [4]