Core Viewpoint - Alphabet Inc. has a multi-class share structure with two publicly traded stock tickers, GOOG and GOOGL, which can confuse investors regarding their differences and investment choices [1][2][3]. Understanding Alphabet's Stock Structure - Alphabet's stock structure includes Class A shares (GOOGL) with one vote per share, Class C shares (GOOG) with no voting rights, and Class B shares held by founders and insiders with ten votes per share [8][9]. - The multi-class structure allows founders to maintain control over major business decisions, which is common among large technology companies [12]. Price and Performance - Historically, GOOG and GOOGL trade at similar prices, with minor fluctuations, and both stocks reflect Alphabet's earnings performance and stock price movements almost identically [10][21]. - Both stock classes are highly liquid, facilitating easy buying and selling without significant price slippage [11]. Investment Considerations - Investors may choose GOOGL for voting rights or GOOG for a potentially lower price, but both stocks track the same earnings and business performance [13][15]. - Many investors opt for whichever stock is less expensive at the time of purchase, as long-term returns are nearly identical [16]. Long-Term Growth Potential - Alphabet's leadership in search, advertising, cloud services, and artificial intelligence supports its long-term growth potential, making the choice between GOOG and GOOGL less critical for long-term investors [20][21].