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'India’s EV market just starting, we’re not late,' says Toyota as it unveils Urban Cruiser Ebella
ETAuto.com· 2026-01-20 09:09
Core Insights - The launch of the All-Electric Urban Cruiser Ebella marks Toyota's entry into the electric vehicle market in India, emphasizing that the market is just beginning to develop [1][13] - The Ebella is a product of the Toyota-Suzuki alliance, showcasing a shift from simple rebadging to deeper technological integration in EVs [7][13] - Toyota's market share in India has increased to over 7% in 2025, with significant growth in both domestic sales and exports [3][13] Product Details - The Ebella offers two battery options: 48 kWh and 61 kWh, with a certified range of up to 543 km, built on a dedicated BEV platform [7][13] - The vehicle includes an 8-year battery warranty, flexible ownership programs, and an expanding charging ecosystem [1][8] Strategic Approach - Toyota's multi-powertrain strategy aims to address various market needs and accelerate EV adoption, leveraging over 30 years of experience in electrification [4][6][13] - The company has sold 38 million electrified vehicles globally, indicating a strong foundation in hybrid technology [6][13] Manufacturing Capacity - Toyota Kirloskar Motors (TKM) has an installed capacity of 342,000 units per year across two plants in Bengaluru, with plans for a third facility to add another 100,000 units [9][13] - A new greenfield manufacturing facility is planned for Chhatrapati Sambhaji Nagar, expected to begin operations in phases starting in 2029 [9][13] Market Position and Future Plans - TKM's alliance with Suzuki is expected to provide a substantial number of vehicles annually, although specific details were not disclosed [10][13] - There are no current plans for an initial public offering (IPO) from the Japanese parent company, as stated by TKM's Country Head [11][13]