The Beachbody Company (BODI) Q1 2025 Earnings Call May 14, 2025 05:00 PM ET Company Participants Bruce Williams - Managing DirectorMark Goldston - Executive ChairmanCarl Daikeler - Co-Founder, Chairman and CEOBrad Ramberg - Interim Chief Financial OfficerAlec Legg - Vice President , Equity Research Conference Call Participants George Kelly - Managing Director, Senior Research AnalystChristopher Sakai - Analyst Operator Good afternoon. Thank you for attending today's Beachbody Company Inc. First Quarter twen ...

The Beachbody Company (BODI) Q1 2025 Earnings Call May 14, 2025 05:00 PM ET Speaker0 Good afternoon. Thank you for attending today's Beachbody Company Inc. First Quarter twenty twenty five Earnings Conference Call. My name is Victoria, and I will be your moderator for today's call. All lines will be muted during the presentation portion of the call with the opportunity for questions I would now like to pass the conference over to your host, Bruce Williams, Managing Director of ICR. You may proceed, Bruce. S ...

Core Insights - Klaviyo has been recognized as the best text messaging service for businesses in 2025 by Consumer365, emphasizing its data-driven approach and the importance of SMS marketing in multichannel strategies [1][13] Company Overview - Klaviyo is a B2C-focused CRM platform that integrates SMS, email, and AI-powered insights to enhance customer engagement [2] - The platform allows businesses to adopt a holistic approach to customer engagement, selecting the most effective communication channel based on real-time customer behavior [3] SMS Marketing Significance - SMS remains a reliable communication channel, with 74% of consumers subscribing to SMS from multiple brands and 72% preferring weekly text updates [4] - 65% of consumers have made unplanned purchases due to SMS messages, highlighting the channel's influence on buying decisions [4] Engagement and Effectiveness - Text messages are read within three minutes of receipt, making SMS effective for urgent communications like limited-time offers and appointment reminders [5] - Klaviyo's multichannel orchestration capabilities allow brands to balance SMS with email and push notifications, preventing over-messaging and enhancing customer engagement [7][8] Business Impact - Businesses using Klaviyo for both SMS and email have experienced a 19% increase in gross merchandise value (GMV) growth rate, demonstrating the effectiveness of a multichannel strategy [8] - Klaviyo provides businesses with control, insights, and performance tracking, centralizing customer data from various marketing channels [9] Future of SMS Marketing - SMS marketing is becoming a significant revenue driver for B2C brands, with average revenue per recipient (RPR) for SMS campaigns slightly higher than that of email [11] - The strategic use of SMS, focusing on delivering high-value content without overwhelming subscribers, is crucial for successful marketing [12]