Music Industry Trends & Impact of TikTok - The music industry is shifting from a focus on artistic expression to algorithmic optimization, prioritizing virality over storytelling and emotional depth [5][7] - Music structure has changed, with songs now often prioritizing the chorus for immediate engagement, potentially sacrificing artistic development [4] - The lifespan of a hit song has drastically decreased, with TikTok hits becoming outdated in months, weeks, or even days [7] - Artists are increasingly creating music tailored to consumer preferences and the TikTok algorithm, potentially compromising their authenticity [7] Consumer Behavior & Attention Span - The average attention span has decreased significantly, from 2 minutes and 30 seconds to just 47 seconds in 2020, impacting focus and engagement [9] - Consumers are increasingly driven by a need for instant gratification and dopamine, leading to a preference for easily digestible content [9][11] - This craving for dopamine can lead to decreased inner creativity and a desire for sameness, potentially impacting individual taste and preferences [12] Potential Solutions & Recommendations - The industry should encourage consumers to explore diverse music genres and artists to broaden their perspectives and reclaim individual taste [15] - The industry should promote listening to full albums to appreciate the artist's complete vision and intent [15] - Consumers should consciously combat the algorithm by actively seeking out new music and engaging with the world around them [14][16]

Tracks are the shortest they have been since the 1960s. The mentality is: “Don’t bore us, take it to the chorus” https://t.co/T4yJXG7N1f https://t.co/wAriVG9Fag ...