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破圈与共生:2025中国社交媒体全球化发展报告-亿欧智库
Sou Hu Cai Jing· 2025-08-11 13:20
全球社交媒体市场稳中有增,2025年初活跃用户达52.4亿,渗透率63.9%,94.2%的互联网用户每月使用社交媒体,近三分之一用户通过社交平台了解品牌。 但区域发展不均衡,欧洲为成熟市场(渗透率超80%),非洲为潜力市场(部分地区不足15%)。 中国市场趋于饱和,用户规模超10亿,渗透率92.7%,增速跌破1%,头部效应显著,全球化成为必然选择。政策层面,国内外监管趋严,聚焦数据安全、内 容合规与本地化运营,中国通过"数字丝绸之路"等政策支持企业出海。 二、中国社交媒体全球化路径 出海历程历经四阶段:工具类试水期(2012-2015年,如美图秀秀)、内容平台探索期(2016-2018年,如BIGO LIVE)、平台出海爆发期(2019-2023年,以 TikTok为代表)、生态全球化期(2023年后,构建"内容-交易-支付-治理"闭环)。 典型案例包括: - TikTok:以算法推荐为核心,通过并购快速切入市场,全球月活16亿,广告与电商为主要收入,布局多区域数据中心应对合规。 - Yalla:聚焦中东语音社交,结合桌游功能,2024年营收3.4亿美元,净利率39.5%,靠本地化运营实现差异化。 - Tap ...
字节跳动的“年轻风暴”,周受资晋升90后美女高管上位,凭啥?
Sou Hu Cai Jing· 2025-08-09 23:44
尽管她的职业轨迹并非一帆风顺,在字节跳动押注教育赛道时,訾婧鑫调岗至学浪项目任产品负责人,后因"双减"政策及市场竞争等因素,该项目于 2024 年 7 月停服。但她很快回归核心的电商和直播业务,在 TikTok 东南亚电商负责人任上,仅用半年就打通东南亚五国市场,其中印尼市场收入占该区 域 70%,成为 TikTok 电商最成熟板块。 文 | 大力财经 8 月 1 日,《智通财经》一则报道再次吸引了众人目光:TikTok CEO周受资发布任命邮件,90 后訾婧鑫升任 TikTok 直播负责人,统管全球直播战略、商 业化及生态治理,接替长期掌舵该业务的王赢磊。 訾婧鑫堪称"爽剧"般的成长轨迹,从鹤岗小城学霸一路逆袭成为全球巨头核心管理者,这不仅是她个人的荣耀,更是字节跳动"年轻派"崛起的又一力证。 然而,在字节跳动 90 后高管不断挑大梁的背后,是怎样的人才战略与行业竞争逻辑? 訾婧鑫成长于黑龙江鹤岗的双教师家庭,自小成绩优异。2008 年,她以鹤岗市文科状元的身份考入北京大学光华管理学院,并荣获"优秀毕业生"称号。 2012 年,訾婧鑫入职麦肯锡咨询公司开启职业生涯,三年后前往斯坦福大学商学院深造,在校期间担 ...
周受资,晋升一位女将
投资界· 2025-08-06 07:34
大 厂 职 场 偶 像 。 作者 I 杨文静 杨继云 报道 I 投资界PEdaily 一 位 字 节 跳 动 女 将 意 外 爆 红 。 起因是8月初,Ti kTok CEO周受资发布了一封全员邮件,对组织架构和人员进行调整。 当 中 一 个 新 面 孔 引 人 注 目 —— 訾 婧 鑫 ( J e n ny Zi ) , 她 出 任 Ti kTo k 直 播 负 责 人 , 执 掌 Ti kTo k最核心业务之一。 社 交 平 台 上 , 讨 论 訾 婧 鑫 的 帖 子 颇 为 火 爆 : 黑 龙 江 鹤 岗 高 考 文 科 状 元 , 北 京 大 学 , 于 2 0 1 7年加入字节跳动,一步步走向Ti kTok的核心位置。一位小县城女学霸的开挂人生迎 面而来。 这背后,更有属于字节的娘子军团崛起。 鹤岗状元,北大学姐 訾 婧 鑫是谁? 但更为引人注目的是訾婧鑫的晋升——她从Ti kTok产品总监跃升至Ti kTo k直播负责人, 此前,她曾先后负责Ti kTo k电商东南亚业务、跨境业务和战略。 资料显示,訾婧鑫在黑龙江鹤岗长大,父亲是鹤岗师专计算机系主任和教授,母亲是鹤岗 第一中学物理高级教师。訾婧鑫 ...
GYBrand 2025亚洲品牌价值500强榜单发布!中国240家企业领跑
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-06 06:24
中国、日本、韩国入选数量占比超8成 8月1日,GYBrand全球品牌研究院独家编制的2025年度亚洲品牌500强排行榜正式发布。这是一份全面 展示亚洲各行业龙头企业品牌建设最新成果的榜单,主要评估依据是品牌价值,并不是简单按照企业市 值或营收规模排序,而是从财务业绩、品牌强度、品牌贡献、可持续性等多个维度进行综合分析。来自 16个国家及地区的500家企业入选今年的亚洲品牌500强名单,中日韩合计404家企业入选,占了总榜单 的80.8%。 华为蝉联亚洲最具价值品牌榜首 2025亚洲品牌500强排名前十名单包括华为、三星集团、字节跳动、中国工商银行、国家电网、丰田、 腾讯、沙特阿美、中国建设银行、华润集团。从品牌价值排名来看,TOP10竞争格局趋于稳定,中国占 据7席,韩国、日本和沙特各占1席,十强品牌价值合计占了总榜单的10.12%,头部效应日益显著。 华为正以全面智能化战略加速迈向万物互联的智能世界,不仅实现了芯片100%国产化,成功突破芯片 封锁,同时在操作系统领域取得重大突破,带动了相关产业升级与创新,蝉联亚洲最具价值品牌榜首; Tiktok已成为全球最受欢迎的社交媒体平台之一,打破了西方的舆论霸权,得 ...
中美瑞典会谈的观察总结
2025-08-05 03:20
Summary of Key Points from the Conference Call Industry or Company Involved - The conference call primarily discusses the ongoing trade negotiations between the United States and China, with a focus on tariffs, trade imbalances, and macroeconomic governance issues. Core Points and Arguments 1. **Extension of Tariffs**: The U.S. and China have agreed to extend the previously suspended reciprocal tariffs (24% from the U.S. and corresponding measures from China) for 90 days until mid-November, although the U.S. requires presidential approval for this extension [1][2][6][7]. 2. **Trade Imbalance Solutions**: The U.S. has suggested that China alleviate trade imbalances by increasing purchases of U.S. agricultural products and energy, similar to past globalization strategies [1][12]. 3. **Unresolved Issues**: Key unresolved issues include fentanyl tariffs, the TikTok transaction, and the potential visit of Trump to China. These topics were not explicitly discussed during the meeting [1][3][19]. 4. **Concerns Over China's Actions**: The U.S. expressed concerns regarding China's purchase of Iranian oil (over 10% of China's total crude imports) and military-civilian technology exports to Russia (valued at $15 billion), which could lead to secondary sanctions [1][15]. 5. **Macroeconomic Governance Discussions**: The talks included discussions on macroeconomic governance issues such as overcapacity and economic imbalances, with the U.S. highlighting China's significant share in global manufacturing [10][11]. 6. **Future Meetings**: Another meeting is expected around mid-November, with potential discussions in late October to address unresolved issues and maintain a constructive dialogue [19][21]. 7. **Trump's Evaluation of the Meeting**: Trump described the meeting as "very good," indicating a positive outlook on the tariff extension and overall discussions [7][20]. 8. **Potential Visit to China**: If invited, Trump may consider visiting China between late October and early November, avoiding significant domestic events [9][20]. Other Important but Possibly Overlooked Content 1. **Gradual Tariff Implementation**: The U.S. plans to implement lower tariffs initially and gradually increase them based on market reactions, emphasizing that these measures are not targeted at specific countries but aimed at rebuilding the domestic industrial system [14]. 2. **International Sanctions Coordination**: The U.S. is encouraging allies to join in potential secondary sanctions against China, which complicates trade negotiations and adds uncertainty to U.S.-China relations [16][17]. 3. **Long-term Uncertainties**: Despite short-term stability in U.S.-China relations, there are concerns about potential shifts in strategy from the Trump administration after late October, which could lead to increased tensions [21][22].
X @The Wall Street Journal
The Wall Street Journal· 2025-08-05 02:38
According to the gospel of TikTok, conservative women are a mix of trad wives, pro-natalists and aspirants to the “princess treatment.” But some high-powered conservative women say that lifestyle was never a choice they seriously considered. ...
Lawsuit seeks to punish social media platforms for ‘subway surfing’ videos
NBC News· 2025-08-05 02:05
It's a deadly trend seen on social media that's gone worldwide, but it's New York City where the daredevil antics seem to be most common. >> He passed away with his phone in his hand. >> Norman Nario's 15-year-old son, Zachary, died in 2023 after getting hit in the head by a beam while subway surfing over the Williamsburg Bridge.>> The trains ran him over through his stomach area. He got electrocuted. An NBC News review of local reports found 18 deaths from subway surfing in New York City between 2023 and 2 ...
X @Forbes
Forbes· 2025-08-04 02:01
The former electrical engineer turned into a fashionista during the pandemic, posting over-the-top outfits and earning the rep as the best-dressed man on TikTok. Repped by modeling powerhouse IMG, Kaye’s brand partnerships range from Prada to Google.https://t.co/QdpaO5Foso https://t.co/DVrRKJ6s2Z ...