[Music] [Applause] So, there's something to be said about the power of storytelling. It's unique to humans because it can motivate, inspire, seduce, and even cause anger. But today, I want to talk about a little different part of storytelling. the importance of controlling one's narrative because in many ways this can dictate the outcome for a community. So 15 years ago, I had hair. Then I got involved in politics. And one of the things I learned during the process is it's not just about your brand, but als ...