RT ekram (@ekrahm)Streaming has overtaken podcasting as crypto’s dominant media format.The Rollup changed the game this year, where clippings of heads of state at projects are the new Trojan horse for brand distribution.Right now, I'd rank clippings at the top in terms of levers for narrative control in today's attention-climate. ...

Media Influence - Media shapes thoughts, opinions, values, and even simple choices like food preferences [6] - Media can create insecurities or help eliminate them, impacting self-image [15] - Stereotypes are formed through media, influencing perceptions of individuals and groups before direct interaction [16] - Controlling the narrative in media is crucial to counteract negative stereotypes and promote authentic representation [17] Content Consumption - Individuals spend approximately 6 years of their lives using social media [23][24] - It is essential to filter content, limit screen time, and be selective about what is consumed [24] - Questioning and challenging media content is crucial, as it can have significant positive or negative impacts [25] Case Study: Karak Chai - Karak chai's popularity in South Asia was driven by a 40-year marketing campaign by the British [9] - The British strategically used posters in various locations and depicted Indian women holding chai to promote it as an Indian drink [9] - This campaign led to chai becoming the second most popular beverage in the world [10]