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AI时代下 新支付方式造出更多新消费场景
Mei Ri Shang Bao· 2025-12-15 23:16
Core Insights - The emergence of AI payment systems is revolutionizing the payment landscape, allowing users to place orders and make payments through voice commands, significantly enhancing convenience and efficiency [3][4][5] Group 1: AI Payment Innovations - Alipay launched the first "AI payment" service in China in September, integrating voice-activated ordering and payment through the "Lucky AI" assistant at Luckin Coffee, creating a seamless user experience [4] - Meituan's AI Agent product "Xiao Mei" was also launched for public testing, offering services such as food delivery and restaurant reservations, indicating a growing trend in AI-driven local services [4] - Rokid, a tech company specializing in smart glasses, announced the transition of "AI payment" from mobile devices to smart glasses, showcasing the potential for hands-free ordering through voice commands [4] Group 2: Impact on Consumer Experience - The shift towards "zero presence" payment methods enhances consumer enjoyment and convenience, particularly in cities like Hangzhou, which is known for its rapid adoption of new technologies [5] - The "tap-to-pay" feature, launched in July 2024, has become widespread in Hangzhou, allowing users to place orders without needing to interact with their phones, reflecting a significant change in consumer behavior [5] - The evolution of payment methods is redefining the relationship between consumers and spending, with a focus on creating a more natural and intuitive interaction [6] Group 3: Future of Payment Systems - The trend towards "invisible technology" in payment systems is expected to continue, moving from tangible forms of currency to more seamless interactions [6] - "AI payment" is seen as a starting point for reshaping new consumption scenarios, pushing the industry towards smarter, more efficient, and user-friendly solutions [6] - As technology evolves, payment systems are anticipated to transform from mere transactional tools into intelligent hubs connecting consumers with a broader ecosystem [6]