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Amazon shuttering Amazon Go, Amazon Fresh to focus on Whole Foods, grocery delivery
New York Post· 2026-01-27 20:06
Core Insights - Amazon is closing all Amazon Go and Amazon Fresh locations to focus on grocery delivery, Whole Foods Market, and a new "supersized" store concept [1][2] - The company plans to convert some of the closed locations into Whole Foods Market stores [1][12] Store Operations - Amazon operates 57 Amazon Fresh stores and 15 Amazon Go stores, with the last day of operation set for February 1, except for California locations which will remain open longer [1][2] - The company has seen over 40% sales growth at Whole Foods Market since its acquisition in 2017, expanding to over 550 locations and planning to open more than 100 new stores in the coming years [3] Delivery Services - Amazon is currently delivering groceries to 5,000 US cities and towns, with plans to expand same-day delivery of fresh groceries based on strong customer feedback [4] New Store Concepts - The company is experimenting with new physical store formats, including a "new supercenter" concept that will offer a broad selection of fresh groceries, household essentials, and general merchandise [8] - Amazon is also testing a new in-store format called Amazon Grocery, launched alongside Whole Foods Market in Chicago, allowing customers to shop for groceries and household essentials [9] Technology Integration - Amazon's "just walk out" technology, developed through its Amazon Go locations, is being expanded to its own operations, with over 40 North American fulfillment centers using it in breakrooms [10][11]