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Ray-Ban Meta Sales Triple as Glasses Become ‘Next Computing Platform'
PYMNTS.com· 2025-07-28 20:31
Core Insights - EssilorLuxottica reported a significant increase in sales of Ray-Ban Meta glasses, with over 200% growth in the first half of the year [1] - The company is expanding its product line with new smart glasses and MedTech solutions, including the upcoming Oakley Meta AI glasses [2][3] - The introduction of Nuance Audio, a MedTech solution that integrates hearing aid software into smart glasses, is part of the company's strategy to enhance its product offerings [4] Product Developments - The Oakley Meta HSTN glasses will feature Ultra HD 3K recording, open-ear speakers, and a battery life of up to 8 hours of typical use and 19 hours on standby [3] - The rollout of Nuance Audio began in the United States and Italy, with plans for expansion to France, the United Kingdom, Germany, and Spain [4] Strategic Vision - EssilorLuxottica's leadership emphasized the transformation of glasses into the next computing platform, integrating AI and sensory technology to enhance human capabilities [5] - The company has established a long-term agreement with Meta to continue their collaboration on smart eyewear technology, building on the success of Ray-Ban Meta glasses [7]