Core Insights - On Holding AG's stock surged nearly 20% following a strong third quarter performance, indicating that the company is outperforming competitors like Nike and Adidas [1] Financial Performance - The Asia-Pacific business grew 85% year-to-date, now accounting for over 10% of global sales, with record results in China and Japan [2] - On achieved a gross profit margin of 60.1% year-to-date, raising its full-year outlook to approximately 60.5%, which is an increase of 50 basis points from previous guidance [3] - Direct-to-consumer (D2C) sales increased by 50%, supported by the expansion of owned stores, contributing to record holiday momentum [5] Strategic Initiatives - The company maintained a full-price strategy, achieving significant sales without discounts, showcasing its brand strength [3] - The introduction of LightSpray, a next-generation manufacturing technology, has the potential to revolutionize footwear production and enable cost-effective nearshoring [6] Brand Development - Brand recognition has increased significantly, with a 30 percentage point rise in saturated markets like Switzerland, driven by cultural figures such as Zendaya and Roger Federer [6] - Apparel sales reached their highest monthly figures in October, and the upcoming Cloud 6 line will increase prices by an additional $10 per pair [5] Market Position - With expanding gross margins, rapid growth in Asia, and innovative advancements, On is positioning itself as a potential global sportswear giant rather than just a niche running brand [7]