Innovation & Technology - On introduces LightSpray, a new automated manufacturing technique for sneaker uppers, reducing production time significantly [1][2] - The LightSpray technology uses a polymer sprayed onto a foot mold by a robot, creating a seamless shoe without glue or laces [4] - LightSpray significantly reduces labor needed, enabling production closer to consumers [3] Sustainability & Efficiency - On claims LightSpray reduces carbon emissions by approximately 75% compared to conventional shoe making [7] - Traditional shoe production involves around 200 steps, while On aims to reduce this to a handful with LightSpray [4] Market & Production - On's net sales have grown in 11 out of the past 13 quarters since going public in 2021, gaining ground on competitors [2] - The Cloud Boom Strike LZ, On's first shoe featuring LightSpray, weighs 170g (approximately a third of a pound) [5] - On aims to scale LightSpray production from thousands to millions of pairs and expand its application to other wearables [8] Business Expansion - On opened its first LightSpray factory in Zurich and is considering expanding production to countries like the US [3][7][8] - Early LightSpray models have been worn by athletes like Helen Obree, who won the Boston Marathon in 2020 [6]