Core Insights - Insta360, founded by Liu Jingkang, has grown from a small team of 6-7 to over 3,000 employees in ten years and recently went public on the Sci-Tech Innovation Board [2][19] - The company is facing intense competition from DJI, particularly in the action camera segment, with rumors of new product launches from both companies [3][4] - Liu Jingkang's management style is characterized by a preference for creativity and flexibility over strict organization, leading to a unique corporate culture [2][4][8] Company Growth and Development - Insta360 has expanded its product lines significantly, with over 600 job roles and a complex engineering and marketing chain [4][7] - The company has adopted a matrix organizational structure to enhance operational efficiency and product development [12][16] - The launch of the Ace series in late 2023 marked a significant competitive move against established brands like GoPro and DJI [9][10] Management and Leadership - Liu Jingkang's leadership style involves a mix of structured meetings and creative brainstorming sessions, with a focus on quick decision-making [5][6][8] - The company is transitioning towards decentralized decision-making, empowering middle management to take initiative [14][20] - Liu Jingkang emphasizes a culture of collaboration and user orientation, aiming to prioritize employee development and customer value [20][18] Product Innovation and Market Strategy - The development of the Ace Pro 2 and its subsequent street photography kit demonstrates the company's ability to adapt to market demands and user feedback [13][10] - Insta360's approach to product development includes standardizing processes to ensure quality and consistency across its expanding product lines [16][17] - The company is focused on understanding user needs and market trends to drive innovation and avoid past mistakes [10][18] Company Culture and Values - The company values include user orientation, teamwork, and resilience, which are seen as essential for navigating the challenges of innovation [18][20] - Liu Jingkang's vision for the company includes a commitment to employee welfare and development, reflecting a progressive management philosophy [20][19]