OLED市场转型
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第三季度全球智能手机面板出货量增长 国内厂商维持主导地位
Zheng Quan Ri Bao· 2025-11-14 16:10
Group 1 - The global smartphone panel market experienced strong growth in Q3, with total shipments reaching 580 million units, a year-on-year increase of approximately 5.2% [1] - The market remains dominated by Chinese manufacturers, with BOE, Samsung Display, and CSOT holding a combined market share of 53.8% [1] - The demand for high-end smartphone models has driven significant quarterly growth in the panel market, with China's total smartphone panel shipments reaching 414 million units in Q3 [1] Group 2 - Flexible OLED products have emerged as a key growth driver, with global OLED smartphone panel shipments around 230 million units, a year-on-year increase of 10.3%, and flexible OLED shipments at approximately 180 million units, up 14.6% [2] - The global a-Si LCD smartphone panel shipments were about 330 million units, showing a year-on-year growth of 6.9%, while LTPS LCD shipments fell significantly by 40.8% to around 20.86 million units [2] - The report anticipates that the smartphone panel market will continue to grow in Q4 due to holiday demand, with increasing competition expected as OLED capacity expands [3] Group 3 - Major smartphone brands' new product launches have been the primary growth driver for the smartphone panel market, with an estimated total shipment of 2.243 billion units for the year, reflecting a 3.4% year-on-year increase [4] - The market structure is expected to continue optimizing by 2026, with domestic manufacturers leveraging cost and brand partnerships to penetrate the mid-to-high-end market [4]