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Edible Garden's Kick. Sports Nutrition Gains Distribution at Major Midwest Big-Box Retailer
GlobeNewswire News Roomยท 2025-04-22 12:00
Company Overview - Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), focusing on locally grown, organic, and sustainable produce and products [4] - The company operates state-of-the-art vertically integrated greenhouses and processing facilities in New Jersey and Michigan, along with a network of contract growers [5] - Edible Garden has been recognized as a FoodTech 500 company and is a member of Walmart's Project Gigaton sustainability initiative [5] Product Launch - The Kick. Sports Nutrition product line is now available at a major Midwest big-box retailer, marking a significant step in the brand's omnichannel go-to-market strategy [1][3] - The product line includes clean-label, functional products such as plant-based and whey protein powders, with plans to expand into pre-workout, post-workout, and hydration formulations [2] Market Potential - The global sports nutrition market is projected to grow from $54.8 billion in 2023 to $103.3 billion by 2032, indicating a strong demand for natural and effective health solutions [3] - Edible Garden's omnichannel approach aims to meet this demand by providing convenience, value, and clean ingredients through both retail and online channels [3] Strategic Partnerships - The company is preparing for an e-commerce launch on Amazon, collaborating with Pirawna, a Verified Amazon Partner, to enhance its online distribution strategy [3] - This integrated distribution strategy combines the reach of physical retail with the scale of e-commerce, improving brand visibility and consumer accessibility [3]