Core Insights - The Brand House Collective, Inc. has appointed Lisa Foley as Chief Marketing Officer to enhance its omnichannel marketing strategy and customer engagement across its brand portfolio [2][3] Company Overview - The Brand House Collective, Inc., formerly known as Kirkland's, Inc., operates a multi-brand merchandising and retail business, managing brands such as Bed Bath & Beyond, buybuy Baby, and Overstock [4] - The company currently operates over 300 stores across 35 states and has e-commerce platforms [4] Leadership and Strategy - Lisa Foley brings over 20 years of experience in marketing and digital strategy, having previously held significant roles at Pink Lily, Kirkland's, Crate & Barrel, Claire's, and Mars Petcare [3] - The CEO, Amy Sullivan, emphasized Foley's ability to connect marketing insights with execution to strengthen brand relevance and drive profitable growth [3] Future Focus - Foley aims to enhance the connection between marketing and customer experience, focusing on smarter planning, storytelling, and shared learning across the brand portfolio [4]

Core Insights - Quad/Graphics, Inc. has been selected as the agency of record by Scandinavian Designs to enhance its marketing strategy and execution [1][3] - The partnership aims to grow Scandinavian Designs' e-commerce presence and modernize the furniture shopping experience [2][4] Company Overview - Scandinavian Designs is a nationwide retailer specializing in modern home furnishings, with over 50 store locations across the U.S. [2][7] - Quad is a marketing experience company that integrates creative, production, and media solutions across various channels [8][10] Strategic Collaboration - The collaboration will involve Quad's creative agency, Betty, and media agency, Rise, to provide strategic direction and analytics services [4][5] - Quad will also revive Scandinavian Designs' catalog, which was previously discontinued, to enhance consumer engagement [5][6] Market Insights - Recent research indicates that 78% of Gen Z and Millennials prefer brands that enhance physical shopping with digital touchpoints, and 65% of shoppers across generations look forward to receiving catalogs [6]