Core Insights - Quad/Graphics, Inc. has been selected as the agency of record by Scandinavian Designs to enhance its marketing strategy and execution [1][3] - The partnership aims to grow Scandinavian Designs' e-commerce presence and modernize the furniture shopping experience [2][4] Company Overview - Scandinavian Designs is a nationwide retailer specializing in modern home furnishings, with over 50 store locations across the U.S. [2][7] - Quad is a marketing experience company that integrates creative, production, and media solutions across various channels [8][10] Strategic Collaboration - The collaboration will involve Quad's creative agency, Betty, and media agency, Rise, to provide strategic direction and analytics services [4][5] - Quad will also revive Scandinavian Designs' catalog, which was previously discontinued, to enhance consumer engagement [5][6] Market Insights - Recent research indicates that 78% of Gen Z and Millennials prefer brands that enhance physical shopping with digital touchpoints, and 65% of shoppers across generations look forward to receiving catalogs [6]