Business Overview - Vipshop is China's leading online discount retailer for brands, offering branded products at exceptional value[6] - The company's competitive strengths include high market demand, strong merchandising expertise, superior customer experience, operational excellence, and visionary management[9] - Vipshop's unique business model connects brands and customers through great value and differentiated products, supported by business intelligence, a merchant platform, and optimized IT infrastructure[16] - The company is a partner-of-choice discount retail platform for brands, offering a one-stop inventory solution with proven sales efficiency and ROI[19] Customer Engagement - Vipshop has a highly engaged and loyal customer base with strong purchasing power, with approximately 75% of customers being women and over 70% being post-80s and -90s[27] - In FY 2024, repeat customers totaled 73 million, representing 86% of total active customers, while active Super VIP customers numbered 8.8 million, contributing 49% of online net GMV and shopping >7x more frequently with >8x ARPU compared to Non-SVIP customers[27] - Total active customers reached 847 million in 2024, a decrease of 31% compared to 874 million in 2023[30] Financial Performance - Vipshop reported total net revenues of RMB 108421 million in 2024, a decrease of 39% from RMB 112856 million in 2023[51] - The company maintained solid profitability, with a non-GAAP net income attributable to Vipshop's shareholders of RMB 9033 million in 2024[51] - Vipshop has a healthy gross margin, with a gross profit of RMB 25470 million in 2024[57] Capital Expenditure and Shareholder Return - Key assets include 20 Shan Shan Outlets, 7 bonded warehouses, and 7 distribution centers[75] - The company has consistently returned value to shareholders, with a total of US$27359 million returned from FY2021 to FY2024 through share repurchases and dividends[77] - For fiscal year 2024, Vipshop paid an annual cash dividend of US$2474 million and continues share repurchase under the current US$10 billion share repurchase program[78]

Business Overview - Vipshop is China's leading online discount retailer for brands, offering branded products at exceptional value[6] - The company's competitive strengths include high market demand, strong merchandising expertise, superior customer experience, operational excellence, and visionary management[9] - Vipshop's unique business model connects brands and customers through differentiated products, business intelligence, and optimized infrastructure[16] - The company provides a one-stop inventory solution for brands, reaching a unique group of high-value customers[19] Customer Engagement - Vipshop has a loyal customer base, with 73 million repeat customers in FY 2024, representing 86% of total active customers[27] - Active Super VIP customers reached 8.8 million in FY 2024, with a year-over-year growth of 16%, contributing 49% of online net GMV[27] - The company's total active customers were 84.7 million[30] Financial Performance - Vipshop's total net revenues were RMB 108421 million in 2024[51] - The company's net income attributable to Vipshop's shareholders (Non-GAAP) was RMB 9033 million in 2024[51] - The company's net margin attributable to Vipshop's shareholders (Non-GAAP) was 8.3% in 2024[52] - The company has a strong cash position, with RMB 29054 million in cash and cash equivalents, restricted cash & short-term investments in 1Q25[72] ESG Commitment - Vipshop's MSCI ESG Rating maintained at "AA", a leader among over 300 companies in the consumer discretionary industry[41]