Vipshop Holdings Limited Investor Presentation August 2025 Disclaimer This presentation has been prepared by Vipshop Holdings Limited (the "Company") solely for information purpose. By viewing or accessing the information contained in this material, you hereby acknowledge and agree that no representations, warranties or undertakings, express or implied, are made by the Company or any of its directors, shareholders, employees, agents, affiliates, advisors or representatives as to, and no reliance should be p ...

Business Overview - Vipshop is China's leading online discount retailer for brands, offering branded products at exceptional value[6] - The company's competitive strengths include high market demand, strong merchandising expertise, superior customer experience, operational excellence, and visionary management[9] - Vipshop's unique business model connects brands and customers through differentiated products, business intelligence, and optimized infrastructure[16] - The company provides a one-stop inventory solution for brands, reaching a unique group of high-value customers[19] Customer Engagement - Vipshop has a loyal customer base, with 73 million repeat customers in FY 2024, representing 86% of total active customers[27] - Active Super VIP customers reached 8.8 million in FY 2024, with a year-over-year growth of 16%, contributing 49% of online net GMV[27] - The company's total active customers were 84.7 million[30] Financial Performance - Vipshop's total net revenues were RMB 108421 million in 2024[51] - The company's net income attributable to Vipshop's shareholders (Non-GAAP) was RMB 9033 million in 2024[51] - The company's net margin attributable to Vipshop's shareholders (Non-GAAP) was 8.3% in 2024[52] - The company has a strong cash position, with RMB 29054 million in cash and cash equivalents, restricted cash & short-term investments in 1Q25[72] ESG Commitment - Vipshop's MSCI ESG Rating maintained at "AA", a leader among over 300 companies in the consumer discretionary industry[41]