Core Insights - The fitness follow-along trend on Bilibili has evolved from a focus on weight loss and muscle gain to a broader emphasis on achieving physical and mental balance for young people [1][18] - By 2025, the user base for fitness follow-along on Bilibili is projected to exceed 120 million, with a total of 250 million video views annually [1] - Daily active users for follow-along workouts have reached 3.61 million during the summer, marking a 20% increase compared to regular days [18] User Demographics and Preferences - Over 23 million users aged 17 and below primarily engage in fitness follow-along for physical assessment projects [18] - 17.6 million users aged 18 to 24 prefer low-barrier exercises such as bed-based meditation and stretching [18] - 1.05 million working professionals utilize early morning and lunch breaks for targeted relaxation exercises focusing on neck and back [18] Content Diversity and Engagement - The fitness content ecosystem on Bilibili is diversifying, with 250,000 young users following popular songs for workouts, and "The Most Dazzling Ethnic Style" by Phoenix Legend being the most popular workout background music [18] - Traditional Chinese wellness practices like Baduanjin and Tai Chi attract an average of 410,000 users daily [18] - The emerging "crazy fitness" trend, serving as an emotional outlet, engages around 30,000 participants each day [18] Gender-Specific Trends - Male users focus more on training for the waist, chest, and legs, while female users prioritize shaping their legs, back, and arms [19] - Kegel exercises, traditionally for postpartum recovery, have attracted 270,000 participants, with a year-on-year growth of 34% [19] Professional Content and Community - Bilibili has attracted over 6,000 professional fitness content creators, offering more than 500,000 quality follow-along videos covering various training aspects [19] - The platform continues to introduce global fitness expertise, including certified trainers and professional athletes, enhancing content professionalism [19]