Group 1 - The core function of brand management is to control pricing across all channels, as price chaos indicates a loss of control over the pricing system, leading to market disorder [1] - Price chaos results in a broken channel profit chain, with online low-price promotions causing significant declines in offline store traffic and profits for distributors [3] - Brand value dilution occurs when consumers purchase products from low-price channels, leading to skepticism about the brand's premium positioning and a shift towards lower-priced markets [5] Group 2 - The proliferation of counterfeit products and a trust crisis arise from low-price competition, which squeezes the profit margins of genuine products, allowing counterfeiters to thrive [5] - The core causes of channel chaos include insufficient e-commerce awareness and reliance on traditional distribution models, leading to unregulated low-price distribution [8] - An imbalance in profit distribution mechanisms among brands and distributors incentivizes short-term low-price dumping, further complicating price control efforts [8]