Core Insights - The Oscars will transition to YouTube and YouTube TV starting in 2029, marking a significant shift for the traditional Hollywood awards ceremony [3][4] - This partnership with YouTube is seen as a response to declining viewership and changing media consumption habits, particularly among younger audiences [8][11] - The Academy has expanded its international membership by approximately 40% since the "Oscars So White" protests, reflecting a more diverse and global focus [14] Industry Impact - The move to YouTube is expected to alter the Oscars' direct U.S. reach initially, but YouTube's vast user base of 2.5 to 2.7 billion monthly active users may compensate for this by 2029 [11] - YouTube generated an estimated $36.1 billion in ad revenue last year, indicating its strong position in the advertising market, which could benefit the Oscars [7] - The Academy's decision aligns with its goal to reach international audiences, as Hollywood films increasingly feature global elements [12][13] Viewership Trends - Broadcast viewership has been declining, with the Oscars drawing around 20 million viewers in the most recent ceremony, which is still below pre-pandemic levels [10] - The Golden Globes experienced a significant drop in viewership, attracting only about half of the Oscars' audience, highlighting the challenges faced by traditional award shows [10] - YouTube TV, with approximately 10 million subscribers, is adapting to market demands by offering smaller, cheaper themed bundles, which may attract more viewers to the Oscars [14]