Original Content Strategy
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Sony LIV bets on originals, sports to drive 2025 growth
The Economic Timesยท 2025-09-10 14:39
Group 1: Scripted Content Expansion - Sony LIV is expanding its scripted content with notable titles such as "Scam 2010: The Subrata Roy Saga," "Maharani 4," "Gullak 5," and "Undekhi 4" [1][6] - New launches include "Summer of 76," a political drama "Dynasty โ Moh Nishtha Satta," and "Real Kashmir Football Club," inspired by the region's first professional team [1][6] - The regional content slate includes originals in Bengali, Tamil, Telugu, Marathi, and Malayalam, with significant titles like "Jazz City" and "Sethurajan IPS" [2][6] Group 2: Unscripted Content and Live Sports - Sony LIV continues established unscripted formats such as "Shark Tank India," "MasterChef India," and "Million Dollar Listing India" [3][6] - Live sports remain a crucial component, with streaming rights for major events like the Asia Cup 2025, UEFA Champions League, and the Australian Open [6] Group 3: Strategic Focus - The line-up reflects Sony LIV's dual-track strategy of scaling premium original content while leveraging live sports to enhance subscriber engagement across markets [6]