Core Insights - Cint and Affinity Solutions have formed a strategic partnership to enhance outcomes-based measurement by linking survey data with actual consumer purchase behavior [1][2][3] Company Overview - Cint is a global leader in research and measurement technology, connecting brands and researchers to a network of over 800 suppliers and millions of engaged respondents across 130+ countries [4][5] - Affinity Solutions specializes in consumer purchase insights, providing a comprehensive view of consumer spending in the U.S. and U.K. through access to transaction data from over 100 million consumers [6] Partnership Details - The partnership combines Cint's global audience network with Affinity's real-time transaction data from over 150 million credit and debit cards, representing nearly 100 million consumers [2] - This collaboration aims to deliver enhanced value across key verticals such as Retail, Travel, and Quick Service Restaurants (QSR) [2] - Affinity's technology integrates insights into Cint's platform, allowing clients to measure real business outcomes beyond just consumer intent [2][3] Strategic Goals - The partnership is expected to foster innovation and explore synergistic opportunities between the two companies, with further details on specific initiatives to be announced [3] - Both companies emphasize the importance of grounding insights in actual consumer behavior to drive marketing and business decisions [3]