Core Insights - Solo Stove is expanding its product line with the introduction of the Solo Steelfire™ 30 Stainless Griddle, aiming to disrupt the outdoor cooking market and enhance backyard entertaining experiences [1][4] Product Features - The Steelfire™ Griddle heats up in just 7 minutes and offers professional-grade performance with a proprietary 3-ply stainless steel-clad surface that resists rust and requires no seasoning [2][3] - It heats over 35% faster than traditional cast iron griddles, reaching optimal temperatures of 300 - 800 degrees quickly, and features a patent-pending Solo Racetrack Burner configuration for even cooking [3] - An integrated grease trap and a modular stand with foldable side tables enhance usability and customization for outdoor cooking [3] Market Positioning - The Steelfire™ 30 Griddle is priced at $899 or $1,199 with a stand, available exclusively on SoloStove.com, with pre-orders starting on June 11th and shipping beginning in early July [5] - The product launch is accompanied by customizable accessory kits designed to enhance the cooking experience, including a Burger Kit, Chefs Kit, and Essentials Kit [4] Company Overview - Solo Brands, headquartered in Grapevine, TX, operates multiple lifestyle brands, including Solo Stove, TerraFlame, Chubbies, ISLE, and Oru Kayak, focusing on innovative and premium products [6]

Core Insights - Traeger, Inc. has launched the Flatrock 2 Zone Griddle, expanding its griddle lineup with a compact design that maintains high performance similar to the Flatrock 3 Zone [1][2][3] - The Flatrock 2 Zone features a two-zone cooking system and streamlined ignition process, enhancing the outdoor cooking experience by providing versatility and efficiency [2][3] - The product is priced at $699 and will be available on Traeger.com and select retailers in the U.S. and Canada [4] Company Overview - Traeger Grills, based in Salt Lake City, is a leader in the wood pellet grill market, known for its innovative outdoor cooking systems that allow for various cooking methods [5] - The company has recently entered the griddle category, further solidifying its position in the outdoor cooking space with versatile cooking options [5] Product Features - The Flatrock 2 Zone includes two distinct cooking zones for precise heat control, ensuring even cooking without hot or cold spots [6] - It incorporates wind-blocking technology for consistent heat coverage and U-shaped burners for reliable cooking performance [6] - The design features EZ-CLEAN™ grease management for easy cleanup and a slimmed-down size suitable for smaller spaces [6] - Customizable cookspace options are available with the Pop-And-Lock™ accessory rail and folding side shelves [6]