Core Insights - The global PC shipments are projected to grow by 9.6% year-over-year in Q4 2025, reaching 76.4 million units, marking a strong end to a turbulent year for the PC market [1][5] - Factors influencing the PC market include the end of Windows 10 support driving upgrade demand, uncertainties around tariff policies leading to preemptive inventory stocking, and a tightening memory supply impacting pricing and availability [1][2][4] Market Overview - The PC market is expected to experience significant volatility in the coming year due to rapid changes in the memory market, with potential price increases and adjustments in average memory configurations to extend existing inventory usage [2][4] - The average selling price (ASP) of PCs is anticipated to rise in 2026 as manufacturers prioritize mid-to-high-end product supply to cope with increasing component costs, particularly memory prices [4] Company Performance - Lenovo led the market in Q4 2025 with shipments of 19.3 million units, capturing 25.3% market share, reflecting a 14.4% increase from Q4 2024 [5] - HP Inc. and Dell Technologies followed with shipments of 15.4 million (20.1% market share, up 12.1%) and 11.7 million (15.3% market share, up 18.2%) units respectively [5] - Apple and ASUS reported shipments of 7.1 million (9.3% market share, up 0.2%) and 5.4 million (7.1% market share, up 10.9%) units respectively [5] Yearly Shipment Data - Total PC shipments for 2025 reached 284.7 million units, an 8.1% increase from 263.3 million units in 2024 [6] - Lenovo maintained a leading position with 70.8 million units shipped in 2025, holding 24.9% of the market, while HP Inc. and Dell Technologies shipped 57.5 million (20.2% market share) and 41.1 million (14.4% market share) units respectively [6]