Summary of the Conference Call on China Consumer Appliances Sector Industry Overview - The report focuses on the **China Consumer Appliances Sector**, specifically the competition between **Insta360** (Arashi) and **DJI** in the panoramic and action camera market [2][3]. Key Points Rising Competition - **Intensifying competition** has been noted between Insta360 and DJI, with both companies launching similar products [2][7]. - DJI introduced the **Osmo 360** and **Osmo Nano** in Q3 2025, directly competing with Insta360's ONEX and Go series [2]. - Insta360 launched the **Antigravity A1** panoramic camera drone, challenging DJI's market position [2]. Pricing Pressure - Both companies have reduced prices globally due to competition, with DJI lowering the price of its **Pocket 3** action camera by **Rmb700** (20% discount) and Insta360 reducing the price of the **X5** by approximately **Rmb400** (12% discount) [2][9]. - Price cuts in China are more significant (20-30% off) compared to other markets like Japan, the UK, and Germany (9%-20% off) [9]. Market Growth - Despite the competition, there is **strong volume growth** in the action/panoramic camera segment, indicating that competition is expanding the market rather than merely redistributing market share [3][12]. - App downloads related to action/panoramic cameras have surged, with Insta360 experiencing a **78% YoY growth** in app downloads in Q3 2025, suggesting a potential upside in revenue [4][23]. Revenue Projections - The correlation between app downloads and revenue growth for Arashi is strong, indicating that high app download growth may lead to strong sales in Q3 2025 [4][23]. - Revenue growth estimates for Arashi are projected at **60% YoY** for top line and **7% YoY** for bottom line [4]. Investment Outlook - Arashi is viewed as a **Buy** due to its potential for global expansion and high growth visibility over the next 2-3 years [5]. - The competition is expected to enhance consumer education and make products more affordable, although it may pressure margins [5][29]. Risks - Key risks include slower-than-expected demand, margin pressure from price competition, and potential foreign exchange losses [29][30]. Conclusion - The competitive landscape between Insta360 and DJI is intensifying, leading to significant price reductions and increased consumer engagement in the action camera market. The outlook for Arashi remains positive, with strong growth potential despite the risks associated with competition and market dynamics.