Password Sharing Crackdown
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Netflix won't break out subscriber numbers in its earnings anymore. Here's what Wall Street will be focused on instead.
Business Insider· 2025-04-16 21:17
Core Viewpoint - Netflix will no longer disclose subscriber figures in its earnings report, shifting focus to metrics like user engagement and revenue, which it believes better reflect its business health as it matures [1] Group 1: Earnings Expectations - Analysts anticipate a modest first quarter for Netflix following a strong fourth quarter, primarily due to a weaker content lineup [2] - Wall Street is uncertain about what metrics Netflix will disclose, focusing instead on financial health and margin expansion [2] Group 2: Advertising Strategy - Analysts are keen to hear details about Netflix's ad rollout, which is expected to double ad revenue this year after a 150% increase in ad commitments during last year's upfronts [3] - The importance of revenue growth from advertising is emphasized, with expectations for significant profits due to operating leverage from cost management [4] - Economic uncertainties, including tariffs, may impact Netflix's advertising business, raising concerns about its pricing power in a challenging macroeconomic environment [5][7] Group 3: Ad Technology and Market Position - Netflix has developed in-house ad technology and is transitioning away from Microsoft’s Xandr, with analysts looking for updates on attracting new advertisers [8] - Since launching its ad tier in 2022, Netflix has seen rapid growth, reaching 70 million global users by November, with over 55% of new sign-ups in ad-supported regions [9] Group 4: Content Strategy and Market Competition - Analysts are interested in Netflix's plans for sports programming and creator-driven content strategies to compete with YouTube [10] - The potential for monetization through creator-led content and the use of AI tools for efficiency and personalization is highlighted [10] Group 5: Password Sharing and User Growth - There is curiosity about the timeline for Netflix's password sharing crackdown to yield significant benefits, with expectations for continued growth from ad-supported users [11]
