Lead Generation & Conversion - The company's highest converting channel generates approximately 13,000 leads inbound monthly [1] - Previously, the company could only personalize interactions with about 1,000 leads monthly [1] - Personalized experiences significantly accelerate the purchasing process [5] AI-Powered Solution (Taylor) - Taylor leverages internal and public knowledge to assist sales agents [2] - Taylor identifies the best product for a customer based on submitted information and crafts personalized emails [2] - The system was developed based on understanding the ideal customer journey, primarily through sales team insights [2] Performance Improvement & Evaluation - Systemic performance improvement is achieved by analyzing a subset of interactions with detailed criteria defined by subject matter experts [3] - A complex evaluation system measures customer response and purchase rates to continuously improve performance [4] Revenue Impact - The AI solution has unlocked multi-millions of dollars in incremental revenue within a couple of months of launch [5]