Summary of Pet Food Monthly Report - October 2025 Industry Overview - The report focuses on the **pet food industry** in China, highlighting domestic demand, average selling price (ASP) trends, competitive dynamics, and overseas demand [1][2]. Key Insights 1. **Performance Comparison**: Pet food sales outperformed other consumer categories, with a year-over-year (YoY) decline of only 9% in Tmall compared to a 14% decline in cosmetics. Sequentially, pet food showed improvement from September's 13% YoY decline [2][11]. 2. **Market Leaders**: Companies like **Gambol**, **China Pet Foods**, **Rosy Fresh**, and selective global brands are experiencing significant sales growth, with Gambol achieving a 23% YoY GMV growth and China Pet Foods leading with a 61% YoY growth in October [2][12]. 3. **Product Discounts and ROI**: There is a noted divergence in product discounts across brands, with some brands like Fregate increasing live-streaming sales and paid traffic, while others like Myfoodie and Wanpy maintained healthy performance. Discounts on selective SKUs have widened, reaching over 50% off [2][12]. 4. **Cost Trends**: The report indicates a decrease in raw material costs for October, particularly in chicken, duck, starch, PET, and corn prices on a month-over-month basis [2][12]. Company Performance - **China Pet Foods**: Rated as a "Buy," the company reported a remarkable 61% YoY GMV growth in October, significantly up from 31% in September, driven by strong performances from brands Toptrees and Wanpy [3][12]. - **Gambol**: On track to achieve a GMV growth of 23% YoY, consistent with the trends observed in Q3 2025 [2][12]. - **Petpal and Meatyway**: Both companies experienced a decline in GMV, with Petpal and Meatyway reporting an 8% YoY decline in October [2][12]. Competitive Dynamics - The competitive landscape shows a consolidation trend where market leaders are outperforming others. Local brands like **Gambol** and **China Pet Foods** are leading the market, while global brands are generally underperforming [2][12]. - The report highlights the performance of various brands, with local brands averaging a 61% GMV contribution, while global brands like **Royal Canin** and **Orijen** showed mixed results [12][13]. Additional Insights - **Channel Performance**: The Douyin channel's contribution to sales has slightly weakened compared to September, while Tmall and Taobao's contributions have increased month-over-month [13]. - **Future Outlook**: The ongoing trends suggest that the pet food market in China is likely to continue its growth trajectory, driven by strong demand for premium products and effective marketing strategies by leading brands [2][12]. This summary encapsulates the key points from the October 2025 pet food monthly report, providing insights into market performance, competitive dynamics, and future outlook for the industry.